”Success is not final, failure is not fatal: it is the courage to continue that counts. Every time we choose courage we make everyone around us a little better.”

Dennis Kooijman, CEO and founder of WACE Agency and ZHERO, is a seasoned entrepreneur with a passion for event planning and marketing. Born in Gouda, Netherlands, he has a diverse background in business, law, and management, which has helped him establish a successful career in the entertainment industry.

He’s founded WACE Agency, an event planning and show entertainment company that serves an international client base. He also established WACE Group, an agency that provides support to European music artists in their professional development.

Dennis’ vast experience in international marketing and business development has led him to launch ZHERO, a digital communication agency that helps businesses navigate towards the right brand communication strategy. His marketing specialists work with companies to develop effective strategies that will improve their brand recognition and reach.

After moving to Vienna, Austria in 2011, Dennis studied Business Law at the Vienna University of Economics while simultaneously acquiring the first event and marketing projects for WACE Agency.

With his strong business acumen and unwavering dedication to his work, he is a well-respected entrepreneur and continues to expand his reach, currently focusing on projects in the UAE.

Dennis Kooijman
CEO & Founder WACE and ZHERO